Marketing. Communications. Strategy.

Gene Swift - Marketing and Communications LeaderI am a veteran marketing and communications leader who helps organizations and their leaders clarify their values, strategic objectives, and messaging so they can achieve the planned and react effectively to the unexpected.

I’ve led the marketing and internal/external communications efforts connected to:
        • 6 mergers and acquisitions*
        • 7 re-branding projects
        • 16 product launches
        • 3 international expansions, and
        • 4 RIFs and divestitures
* Including the largest bank merger in history.

As a marketing communications consultant…

As a consultant, my work has ranged from brand and reputation risk management, to helping C-level and other senior executives demonstrate their thought leadership through refined blog posts, articles, and social media content. I even helped an Academy Award-winning actor pick his next projects.

2019 PRSA Crisis Communications Certificate2018 PRSA Reputation Risk Management Certificate

I have completed certificate programs from the Public Relations Society of America (PRSA) in both Reputation Risk Management (2018) and Crisis Communication (2019).

In the corporate world of marketing and communications…

I led marketing and communications for a subsidiary group of a Fortune 30 company that had customers on every continent except Antarctica. My team and I were responsible for all marketing planning, budgeting, and program development and execution. Our integrated marketing campaigns included:

      • Traditional print and digital advertising
      • Direct mail
      • Email marketing
      • Conferences and tradeshows
      • Websites and landing pages
      • Articles, blog posts, and other thought leadership content
      • Pitchbooks, presentations, and other sales support materials
      • Social media, and
      • Customer testimonial videos.

My team was also responsible for:

      • All internal communications programs, including the group’s intranet portal
      • Client and customer change management communications
      • Executive presentations and speeches
      • Contributions to shareholder communications; and
      • Coordinating proactive and reactive PR and media strategies, including crisis communications.

But my business is casual…

I have an MFA from the American Film Institute (AFI) and graduated with honors from Middlebury College, where I was a co-founder of the improv comedy group, The Otter Nonsense Players. I have finished seven marathons since my first in March 2012, and wrote an award-winning short film starring Fred Savage.